SEO COMPANY KITCHENER,WATERLOO
AFFORDABLE SEO SERVICES KITCHENER
KITCHENER SEARCH ENGINE OPTIMIZATION STRATEGY
Traffic generation is the lifeblood of any business on the internet and we at digital marketing kitchener have expertise in Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC).
Search Engine Optimization Kitchener (aka SEO) is the process of ensuring that your website and social media pages rank high enough in the search engine results that people can actually find them. Investing in Kitchener SEO Company is more important now than ever before, as the number of people using search engines for their day-to-day decision-making keeps on climbing up. “Where should we eat dinner?” “What is the best wine to order with that dinner?” “Where should we send our kids to summer camp?” The time when word of mouth and yellow pages brought you new clients is over.
In order to expand and retain your customer base your business needs to have an SEO strategy in place. Search Engine Watch reports that Top Google Result Gets 36.4% of Clicks [Study]
The good news is that Kitchener SEO services can be very affordable. SEO has one serious advantage over other marketing with a ‘short term’ focus… it delivers an exceptional return on investment over the long term. It is important to realize that SEO is a never-ending process – if you’re not working on maintaining and improving your search rankings, you’re losing ground to a competitor who is. Search engine optimization works only if it is continuous process and we have built our SEO service packages with that in mind. Remember – if you are not moving forward you are getting left behind!
WHY Do PEOPLE USE SEARCH ENGINES?
- 1. To get INFORMATION or INSTRUCTIONS: They ask questions that start with “what” or “how”.
- 2. To get PRODUCTS or SERVICES: They are looking to buy an item or contract a service.
- 3. To get DIRECTIONS: They are looking for a specific place so they search for its website address or they are looking for a physical place and are looking for navigational instructions.
WHAT IS SEARCH ENGINE OPTIMIZATION (SEO)?
Search Engine Optimization is the sum of processes involved in directing traffic to a website by increasing the visibility of a website or individual webpages to users of web search engines.
We get your business to page 1 of Google!
How do we do this?
SEO agency kitchener have a proven track record in boosting website visibility on search engines and driving traffic from search engines to your website through:
- The ongoing technical optimization of a website to make sure that Google (and other search
engines) are able to properly read and index pages.
- The inclusion of strategic content and keywords on the informational front of websites, as
well as in the published code on websites so search engines are able to easily pick up
relevant information from your website.
- The promotion of shareable content to support the goal of generating traffic through link
building, indexing the website across various internet databases and PR functions.
By consistently positioning the value you bring to your customers, we execute an effective SEO strategy and grow your business’ traffic!
PPC BASICS
Number of IMPRESSIONS is the number of times your ad appeared on the search results page – the number of times someone had a chance to see your add. If nothing else impressions contribute to brand awareness. Number of CLICKS is the number of times users clicked on your ad. CONVERSIONS is the number of times that you achieved your advertising goal such as a phone call, lead, or sale. This is a true measurement of the success of a PPC campaign. Where does your PPC advertisement BUDGET go? Depending on a specific needs and the type of campaign decision has to be made if it makes sense to pay for clicks, impressions, or conversions.
WHAT IS PAY-PER-CLICK ADVERTISING?
Pay-Per-Click (PPC) is an internet marketing strategy where you pay a fee each time your business’ ad is clicked. These ads are placed on search engines and allow you to market your products and services directly to people who search for relevant keywords.
How does Pay-Per-Click (PPC) Advertising work?
- People search online for a product or service
They enter search terms (keywords) into search engines like Google or Bing
- People find your ad
If the keywords in your ad match search parameters, your ad appears in a dedicated section
on the page with organic search results
- Your business gets new customers
You ad can be configured so that people can call your business, visit your business website,
or go right to your business door
They enter search terms (keywords) into search engines like Google or Bing
If the keywords in your ad match search parameters, your ad appears in a dedicated section on the page with organic search results
You ad can be configured so that people can call your business, visit your business website, or go right to your business door
We use our Kitchener SEO expert to build a
winning PPC campaign for your business!
How do we do this?
We are able to build winning campaigns by:
- Carefully researching and selecting the optimum keywords for your project
- Categorization of those keywords into organized ad groups
- Setting up well curated PPC landing pages that are optimized for conversions
At D1Zi Digital, we do digital marketing that works!
