Okay, now that it’s obvious you need a business account, let’s discuss how we do this.
Firstly, you have to have a Facebook business page in order to have an Instagram business account.
- Open your Instagram app and click on the gear icon in the top right hand corner to access your Settings.
- Under the Account subheading, you’ll see ‘Switch to Business Profile’, click on that.
- Instagram will prompt you to connect your Facebook page.
- From there, you’re prompted to set up your business profile. This is where you enter your contact information and location for fans.
- You’re done!
It’s very simple to create an Instagram business account, just as long as you have a Facebook page. It will take a couple of days but soon you will start to see insights on your Instagram activity and you have start promoting posts.
Marketing tip: now that you’ve connected your Facebook page, you can use Facebook Ads on both Instagram and Facebook. You’ll see your Instagram profile as an option for ad location now when you’re creating a campaign on Facebook.